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Episode 1 - Introduction to International Business

Episode 1 - Introduction to International Business

Tid: 16:55
Episode 1 describes what is international business, why it is important and the differences between international and domestic business. Multinational enterprise and international firms are also distinguished. Lastly, the factors that drive international trade are discussed.
Episode-id: 1000345123422
GUID: CobaltPublic5/v4/0e/50/fd/0e50fd64-969d-07e2-c0ca-f03d1114e275/317-7620124688119401796-BBNG3103_International_Business_Episode_1.m4a
Udgivelsesdato: 19/6/2015 05.00.00


International Business is one of the courses offered by OUM Business School at Open University Malaysia (OUM). This course is offered to all students taking the Bachelor of Business Administration programme. This module aims to impart the basic foundation on the understanding of international business environment and its influence on the role of the business manager. Relevant to all learners is the 'real-world' feel that conveys the complexity yet excitement of cross-border business.

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