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A Better World Through Brewing

A Better World Through Brewing

Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf.
Tid: 8:56
Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of production and distribution and make them interesting and important to the consumer. Professor Forest Reinhardt explains how a big, sophisticated company used small details, from trucking routes to the color of refrigerators, to put its commitment to the environment to work on its behalf.
Episode-id: 1000368957104
GUID: CobaltPublic18/v4/42/9b/35/429b3560-e4c7-906a-6dd5-a1c92883bf63/301-1195801421618978474-A_Better_World_Through_Brewing.mp3
Udgivelsesdato: 18/5/2016 23.55.00

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Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.

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